Awareness
We’ve got the tools and the audience to get your campaign noticed

O2 Media uses data to deliver targeted advertising messages through key segments of Demographics, Behavioural and Location.
We’ve got the tools and the audience to get your campaign noticed
Don’t just speak to consumers. Interact and engage with them
Connect with people at ideal moments, in ideal places. Straight through their mobiles
With our knowledge, you can target exactly the right people, in exactly the right way
You name it, and we’ll build it. From apps to SMS-based services
Boost the effectiveness of your SMS campaign by building in extra features


You develop your app with consumers in mind. We can help you reach them. Just ask Nike.
We helped Nike deliver its Training Club app to young women.


Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Over 18% took action on our link.
The Trainline asked us to generate awareness of their new app. We obliged.


Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Over 12.5% of people sent the Trainline app clicked to download it.

Place a banner, text link or button across our portal and reach 3.5m people

Target over two million people. With messages relevant to their interests.
Ubisoft wanted to build excitement in the gaming community for their newest Assassin’s Creed instalment. We got their attention.


Ubisoft wanted to expose gamers to a teaser film for the fourth instalment of the Assassin’s Creed saga. In order to activate the gamer community, our help was needed.
Our gamers like control. We knew the best place to find them was on their smartphones. Simple click to play text messages were sent allowing them to view a high quality teaser film. Directly from their mobile.
3.6% CTR to watch the Assassin's Creed Revelations teaser film.

Reach an audience of 2.2 million consumers, in the right place, at the right time.
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.


Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.

We’re spending over £6m above the line launching Priority Moments. Be part of it.


We helped Nike’s app reach consumers through their mobile. One message, one link to download.
We helped Nike deliver its Training Club app to young women.


Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Over 18% took action on our link.
The Trainline asked us to generate awareness of their new app. We obliged.


Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Over 12.5% of people sent the Trainline app clicked to download it.

Target 2.2 million customers with the right message.
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.


Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.

Present your offers to an audience of 22 million O2 customers.

O2 active generates 45m impressions a month. Be a part of it.

62% of text messages get opened in five minutes.
Impulse wanted to send more people to their Facebook page. We delivered.


Impulse wanted to create a social media buzz. So they set up ‘The Impulse Diaries’ on Facebook. It was our job to drive people to it.
Our info showed us the most active Facebook users are those who access it through their mobile. So, using text messaging, we sent our target audience straight to the The Impulse Diaries’ Facebook page. Without having to leave their mobile.
We sent the text messages out in three ‘bursts’. Each burst generated a high response rate through to the Facebook page. Burst One – 3.9% CTR Burst Two – 4.1% CTR Burst Three – 3.5% CTR
We spoke to a range of O2 customers. We got them to do some blogging and film themselves, to get some real customer insights. This is what they had to say about The power of messaging.

We got together with Golden Gekko in 2010 to increase the mobile opportunities we can deliver to brands.


Links sent through O2 More SMS messages drive CTRs of up to 18%
Photobox wanted to pursue new members for their online photo printing service. We helped get them.


Photobox was pursuing new members for their online photo printing service. So they tapped into our community. We knew what our customers were interested in. And we sent them an offer they couldn’t refuse.
We bumped-up the feel-good factor for travellers and families with an offer for 100 free photo prints. Users received a voucher code through text messaging. It was redeemable through the Photobox website.
More than half of those who responded joined Photobox. 7.4% response rate from SMS to landing page. 17% of responders redeemed the offer.

Reach consumers when they’re in an ideal mind-set, an ideal location and able to respond instantly.
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.


Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.

Drive 3.5m unique users through to your mobile site

Get your offer straight to consumers’ phones. When they’re in the right place to respond.


Learn to talk our customers’ language with personalised messaging and offers.


We got together with Golden Gekko in 2010 to increase the mobile opportunities we can deliver to brands.
Golden Gekko were asked to develop an original iPhone application for Mango’s web agency Vasava.


Mango needed an app that was fun to look at and could drive mobile purchases.
Working with Vasava, Golden Gekko replicated the Mango storefront for the mobile world. We placed all things shopping at the users’ fingertips, leading them to buy online or find a real shop. Those who didn’t like shopping alone were able to connect with friends socially.
The first three months saw 300,000+ iPhone downloads.
We spoke to a range of O2 customers. We got them to do some blogging and film themselves to get some real customer insights. This is what they had to say about apps culture.

Using our partnership with Golden Gekko, we redeveloped an app for The Trainline.
We helped Nike deliver its Training Club app to young women.


Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Over 18% took action on our link.
The Trainline asked us to generate awareness of their new app. We obliged.


Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Over 12.5% of people sent the Trainline app clicked to download it.


Boost the effectiveness of your SMS campaign by building in extra features
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