Awareness
We’ve got the tools and the audience to get your campaign noticed
App Discovery
App Discovery
You develop your app with consumers in mind. We can help you reach them. Just ask Nike.
Nike
We helped Nike deliver its Training Club app to young women.
Nike Case Study
The brief
Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
The solution
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Results
Over 18% took action on our link.
Trainline
The Trainline asked us to generate awareness of their new app. We obliged.
Trainline Case Study
The brief
Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
The solution
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Results
Over 12.5% of people sent the Trainline app clicked to download it.
O2 Active
O2 Active
Place a banner, text link or button across our portal and reach 3.5m people
O2 More
O2 More
Target over two million people. With messages relevant to their interests.
Ubisoft, Assassins Creed
Ubisoft wanted to build excitement in the gaming community for their newest Assassin’s Creed instalment. We got their attention.
Ubisoft, Assassins Creed Case Study
The brief
Ubisoft wanted to expose gamers to a teaser film for the fourth instalment of the Assassin’s Creed saga. In order to activate the gamer community, our help was needed.
The solution
Our gamers like control. We knew the best place to find them was on their smartphones. Simple click to play text messages were sent allowing them to view a high quality teaser film. Directly from their mobile.
Results
3.6% CTR to watch the Assassin's Creed Revelations teaser film.
You Are Here
You Are Here
Reach an audience of 2.2 million consumers, in the right place, at the right time.
Starbucks
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.
Starbucks Case Study
The brief
Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
The solution
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Results
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.
Priority Moments
Priority Moments
We’re spending over £6m above the line launching Priority Moments. Be part of it.
Engagement
Don’t just speak to consumers. Interact and engage with them
App Discovery
App Discovery
We helped Nike’s app reach consumers through their mobile. One message, one link to download.
Nike
We helped Nike deliver its Training Club app to young women.
Nike Case Study
The brief
Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
The solution
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Results
Over 18% took action on our link.
Trainline
The Trainline asked us to generate awareness of their new app. We obliged.
Trainline Case Study
The brief
Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
The solution
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Results
Over 12.5% of people sent the Trainline app clicked to download it.
You Are Here
You Are Here
Target 2.2 million customers with the right message.
Starbucks
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.
Starbucks Case Study
The brief
Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
The solution
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Results
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.
Priority Moments
Priority Moments
Present your offers to an audience of 22 million O2 customers.
O2 Active
O2 Active
O2 active generates 45m impressions a month. Be a part of it.
O2 More
O2 More
62% of text messages get opened in five minutes.
Impulse
Impulse wanted to send more people to their Facebook page. We delivered.
Impulse Case Study
The brief
Impulse wanted to create a social media buzz. So they set up ‘The Impulse Diaries’ on Facebook. It was our job to drive people to it.
The solution
Our info showed us the most active Facebook users are those who access it through their mobile. So, using text messaging, we sent our target audience straight to the The Impulse Diaries’ Facebook page. Without having to leave their mobile.
Results
We sent the text messages out in three ‘bursts’. Each burst generated a high response rate through to the Facebook page. Burst One – 3.9% CTR Burst Two – 4.1% CTR Burst Three – 3.5% CTR
Power of Messaging
We spoke to a range of O2 customers. We got them to do some blogging and film themselves, to get some real customer insights. This is what they had to say about The power of messaging.
Power of Messaging
App/Site Build
App/Site Build
We got together with Golden Gekko in 2010 to increase the mobile opportunities we can deliver to brands.
Direct Response
Connect with people at ideal moments, in ideal places. Straight through their mobiles
O2 More
O2 More
Links sent through O2 More SMS messages drive CTRs of up to 18%
Photobox
Photobox wanted to pursue new members for their online photo printing service. We helped get them.
Photobox Case Study
The brief
Photobox was pursuing new members for their online photo printing service. So they tapped into our community. We knew what our customers were interested in. And we sent them an offer they couldn’t refuse.
The solution
We bumped-up the feel-good factor for travellers and families with an offer for 100 free photo prints. Users received a voucher code through text messaging. It was redeemable through the Photobox website.
Results
More than half of those who responded joined Photobox. 7.4% response rate from SMS to landing page. 17% of responders redeemed the offer.
You Are Here
You Are Here
Reach consumers when they’re in an ideal mind-set, an ideal location and able to respond instantly.
Starbucks
We helped Starbucks deliver over 280,000 messages to customers within half-a-mile of their shops.
Starbucks Case Study
The brief
Starbucks wanted to generate demand for its VIA ready-brew coffee and increase awareness of their association with World AIDS Day.
The solution
For Starbucks VIA, customers received a 50p-off coupon, which they could redeem in any Starbucks. On World AIDS day customers were told if they bought a Starbucks coffee, 5p would be donated to help eliminate AIDS in Africa. A total of 280,000 location-based messages were sent during opening hours to customers within a half-mile radius of every Starbucks shop. We provided the address of the nearest coffee shop to the customer’s exact location at the time they received the message.
Results
Over 280,000 unique customers received the Starbucks messages within half-a-mile of a Starbucks coffee shop. 14% of customers who received the message redeemed the Starbucks VIA offer, while an additional 23% said they intended to redeem the offer. Over 40,000 customers received the World AIDS Day message.
O2 Active
O2 Active
Drive 3.5m unique users through to your mobile site
Priority Moments
Priority Moments
Get your offer straight to consumers’ phones. When they’re in the right place to respond.
Insight
With our knowledge, you can target exactly the right people, in exactly the right way
Rate & Respond
Rate & Respond
Learn to talk our customers’ language with personalised messaging and offers.
Build
You name it, and we’ll build it. From apps to SMS-based services
App/Site Build
App/Site Build
We got together with Golden Gekko in 2010 to increase the mobile opportunities we can deliver to brands.
Mango
Golden Gekko were asked to develop an original iPhone application for Mango’s web agency Vasava.
Mango Case Study
The brief
Mango needed an app that was fun to look at and could drive mobile purchases.
The solution
Working with Vasava, Golden Gekko replicated the Mango storefront for the mobile world. We placed all things shopping at the users’ fingertips, leading them to buy online or find a real shop. Those who didn’t like shopping alone were able to connect with friends socially.
Results
The first three months saw 300,000+ iPhone downloads.
Apps Culture
We spoke to a range of O2 customers. We got them to do some blogging and film themselves to get some real customer insights. This is what they had to say about apps culture.
Apps Culture
App Discovery
App Discovery
Using our partnership with Golden Gekko, we redeveloped an app for The Trainline.
Nike
We helped Nike deliver its Training Club app to young women.
Nike Case Study
The brief
Nike Training Club created an app to turn young women’s new year’s fitness resolutions into reality. It was our job to drive downloads.
The solution
We identified Nike’s target market, female 18-to-30- year-old iPhone owners, and sent them a link to the Nike Training Club app in January.
Results
Over 18% took action on our link.
Trainline
The Trainline asked us to generate awareness of their new app. We obliged.
Trainline Case Study
The brief
Having built an app for the Trainline, we had to generate awareness of its relaunch. And drive downloads.
The solution
We sent a link to O2 customers who would want to know. iPhone users, with an interest in travel. We also looked at consumers who lived in the South East London commuter belt.
Results
Over 12.5% of people sent the Trainline app clicked to download it.
Interactive Messaging
Boost the effectiveness of your SMS campaign by building in extra features
Interactive Messaging
Interactive Messaging
Boost the effectiveness of your SMS campaign by building in extra features